1. Scope of this policy
This Privacy Policy applies to the ReliableIT website, our online store, and any related pages that link to this policy (collectively, the “Site”). By using the Site or placing an order, you agree that we may handle your information as described here, in line with applicable data‑protection and e‑commerce laws.
2. Information we collect
We collect different types of information depending on how you interact with ReliableIT.
- Account and order details: name, email address, phone number, billing and shipping addresses, and optional account login details when you register or place an order.
- Payment information: limited payment details such as masked card information or transaction IDs processed securely by our payment partners; we do not store full card or UPI credentials on our servers.
- Usage and device data: IP address, browser type, device information, pages viewed, time spent, referring URLs and general interaction with the Site, collected via cookies and similar technologies.
- Communication data: messages you send through contact forms, email, or chats, including support requests, feedback and responses to surveys.
- Marketing preferences: your choices about receiving newsletters, offers or product updates, plus related engagement metrics such as email opens and clicks.
3. How we use your information
We use your information only for legitimate business purposes connected to operating the ReliableIT store and services.
- To process and fulfil orders, arrange shipping, handle payments and provide invoices.
- To create and manage your account, save your cart, and remember your preferences for a smoother checkout experience.
- To communicate about orders, delivery status, service notifications and important updates related to your purchases.
- To respond to support queries, troubleshoot issues with printers or accessories, and provide technical guidance.
- To improve our website, product catalog, and user experience by analysing aggregated traffic and usage patterns.
- To send optional marketing communications such as offers and guides, only where permitted by law and your preferences.
- To prevent fraud, secure our systems, enforce our terms and comply with legal or regulatory requirements.
4. Cookies and similar technologies
We use cookies and similar tools to keep your cart contents, remember your preferences and understand how visitors use the Site.
- Essential cookies: required for core features like cart, checkout and account login; the Site may not work properly without these.
- Analytics cookies: help us measure traffic, page performance and usage trends so we can improve content and navigation.
- Preference and marketing cookies: used (where enabled) to remember choices and show relevant offers; you can usually control these via your browser or device settings.
Most browsers let you block or delete cookies, but some features of the Site may become limited if certain cookies are disabled.
5. Legal bases for processing
Where required by law, we process personal data only when we have a valid legal basis.
- Contract: to fulfil orders, provide the products and services you request, and manage your account.
- Legitimate interests: to secure our Site, prevent fraud, improve services and run our business in a proportionate way that respects your privacy.
- Consent: for certain marketing activities, optional cookies or communications where consent is needed and you choose to opt in.
- Legal obligation: to meet tax, accounting, regulatory or law‑enforcement requirements where applicable.
6. How we share your information
We do not sell or rent your personal information to third parties for their own marketing.
- Service providers: we share data with payment gateways, courier partners, technical hosting and analytics providers who help us run the Site and fulfil orders, under appropriate safeguards.
- Business and legal transfers: we may share information as part of a merger, acquisition, business reorganisation or when required by law, court order or regulators.
- With your direction: we may share information when you explicitly ask us to coordinate with a manufacturer, service centre or third‑party support provider relating to your product.
7. Data retention
We keep your information only for as long as necessary to fulfil the purposes described in this policy, including legal, accounting or reporting requirements. Order records may be retained for longer periods where tax, warranty or compliance rules require it.
8. How we protect your information
We use reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure or loss, including secure connections, limited access controls and safe handling of payment data through trusted processors. No website or platform can guarantee absolute security, but we continuously review and improve our safeguards.
9. Your rights and choices
Depending on your location and applicable law, you may have certain rights over your personal data.
- Accessing the information we hold about you, subject to reasonable verification steps.
- Requesting corrections to inaccurate or incomplete details in your account or order records.
- Requesting deletion of certain data, subject to our need to keep records for legal or legitimate business reasons.
- Objecting to or restricting specific types of processing, such as direct marketing where allowed by law.
- Withdrawing consent for marketing emails at any time by using the unsubscribe link or contacting us.
We may ask you to verify your identity before acting on requests related to your personal data.
10. Children’s data
The ReliableIT store is intended for adults who can legally enter into purchase agreements, and we do not knowingly collect personal information from children below the minimum age defined by applicable law. If you believe a minor has provided us with personal data, please contact us so we can review and take appropriate action.
11. Links to other websites
Our Site may contain links to manufacturer sites, support pages or third‑party resources that have their own privacy policies. We are not responsible for how those websites handle your data, and we encourage you to review their privacy information separately.
12. How to contact us
If you have questions about this Privacy Policy, want to exercise your data rights, or need help with a privacy‑related request, you can reach us at:
Email: support@reliableit.sbs
Subject line: Privacy – ReliableIT
13. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our Site, legal requirements or data‑handling practices. When we make material updates, we will revise the “Last updated” date at the top of this page, and in some cases we may provide additional notice through the Site or by email.